Your brand, in front of the professionals who buy.
Chlorine users aren't casual browsers — they're working professionals making purchasing decisions on their routes every day.
Who's reading Chlorine
Verified via annual technician survey, Q4 2025. Sample: 4,200 active users.
Choose the placement that matches your market goals.
Every tier puts your brand in front of working technicians. Platinum locks in category exclusivity and the highest-traffic placements.
Category exclusivity, primary logo placement, full analytics, and dedicated account support.
Secondary placements across core reference pages, co-branded content modules, and monthly reports.
Footer logo placements, a single product spotlight per year, and quarterly impression summary.
| Feature | Platinum | Gold | Affiliate |
|---|---|---|---|
| Brand Placement | |||
| Logo on Dosing Calculators | Primary — above fold | Secondary | Footer only |
| Branded Troubleshooting Guides | Full co-brand | Logo + color | |
| Compliance Checklist Headers | |||
| Chemical Compatibility Charts | Exclusive category lock | ||
| Content | |||
| Co-Branded Certification Prep Modules | 4 modules/yr | 2 modules/yr | |
| Product Spotlight Articles | 12/yr | 4/yr | 1/yr |
| Technical Bulletin Distribution | |||
| Video Integration (How-To) | |||
| Analytics | |||
| Monthly Impression Reports | Full dashboard access | PDF report | Quarterly only |
| Lead Attribution Tracking | |||
| Technician Engagement Heatmaps | |||
| Reach | |||
| Est. Monthly Impressions | 320,000+ | 140,000+ | 28,000+ |
| Email Newsletter Feature | 2× monthly | 1× monthly | |
| Trade Show Co-Presence | |||
| Support | |||
| Dedicated Account Manager | |||
| Custom Integration Support | |||
| Priority Content Scheduling | |||
Annual contracts include 2 months free. Month-to-month available on Gold and Affiliate.
Where your brand lives inside Chlorine.
Every resource below is actively used by working technicians. Placements are contextual — not banner ads.
Chemical Dosing Calculators
840K views/yrInteractive tools for chlorine, pH, alkalinity, and stabilizer adjustments. Used before every treatment.
- Logo above calculator
- Product link in results
- Branded unit labels
Equipment Troubleshooting Trees
620K views/yrDecision-tree diagnostics for pumps, filters, heaters, and automation systems from leading OEMs.
- Co-branded header
- Equipment model links
- Parts sourcing CTA
Code Compliance Checklists
510K views/yrState-by-state regulatory checklists for commercial and residential pools. Downloaded 22,000× last year.
- Logo in PDF header
- Branded footer on print
- Certification module link
Certification Prep Modules
390K views/yrCPO and PHTA exam prep content. 3,800 technicians completed a module in the last 12 months.
- Sponsor banner
- Co-branded completion badge
- Email to completers
Chemical Compatibility Charts
280K views/yrSafety reference cards for chemical interactions and storage. Printed and kept in every service van.
- Category exclusivity available
- Branded print version
- Logo on digital card
Weekly Technical Bulletins
9,400 subscribersEmail digest sent to 9,400 subscribers every Tuesday morning before routes begin.
- Header sponsor slot
- In-body product mention
- Footer CTA link
The numbers partners cite when they renew.
"We placed our product line on the chlorine dosing calculator in March. By June, our distributor portal was seeing 340 inbound quote requests per month that cited Chlorine as the discovery point. The attribution data they provide is exactly what our VP of Sales needed to justify the renewal."
"Our troubleshooting guide co-brand went live in September. Within 90 days, Hayward-branded content had been downloaded 18,000 times by verified CPO holders. That's the hardest audience in the industry to reach — and Chlorine put us in front of them at the exact moment they needed a parts decision."
"The Gold tier gave us secondary placement on the compliance checklists across California and Florida. Our dealer network reported a 22% uptick in technicians asking specifically for our product by SKU — not brand, by SKU. That's the kind of bottom-of-funnel influence you can't buy with a trade show booth."
Current Resource Partners
Become a Resource Partner
Tell us about your company and ideal technician touchpoint. Our partnerships team responds within one business day.
Download the Media Kit
Audience data, placement specs, rate card, and case studies — everything your team needs to build an internal business case.
What to expect
- ⚡Response within 1 business day from our partnerships team
- 📊Custom proposal with tier availability and projected impressions
- 🔒Category exclusivity checked and reserved for Platinum inquiries
- 📋No commitment required to receive a proposal